How WE GO BEYOND Generated €350K New ARR and Doubled Revenue in 6 Months (Closing More Deals in the first 30 days than the 12 months before)

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ABOUT

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WE GO BEYOND is a content marketing agency specializing in building personal brands for B2B tech and service companies through LinkedIn content. They combine brand-building with go-to-market systems that monetize the reach they generate for clients. Founded 2.5 years ago, they target agency founders and B2B service company leaders with sophisticated, explanatory offerings.

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Despite being active on LinkedIn and generating some inbound interest, WE GO BEYOND's growth was constrained by their "hope marketing" approach. In their first 1.5 years, they had virtually no structured process to generate pipeline or sales , averaging only 4-5 calls monthly with close rates in the low single digits. They accepted any customer meeting minimum requirements because they couldn't generate enough qualified pipeline to be selective.

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TRANSFORMATION

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THE SITUATION

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For the first 1.5 years of WE GO BEYOND's existence, sales was an afterthought. Joshua and his co-founder were active on LinkedIn producing content, but their customer acquisition strategy was essentially "post content and hope someone reaches out." When inbound interest did come, they had no structured process to handle it. Every call was different, handled ad-hoc and individually with no repeatable framework.

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The results reflected this approach: 4-5 sales calls per month with closing rates in the low single digits—around 1%. They regularly went multiple months without closing a single new deal. They had no pipeline predictability and couldn't forecast revenue. Because qualified opportunities were so scarce, they accepted any customer who met their minimum requirements rather than being selective about ideal fit.

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The fundamental problem: their service is highly explanation-heavy and requires being at the right place at the right time with sophisticated buyers. This is exactly the type of offering that needs structured sales process, yet they had built none. They had no call structure, no scripts, no CRM system, no pipeline management. It was pure "hope marketing" with zero scalability.

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THE CHALLENGE

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WE GO BEYOND's core challenge wasn't market awareness—their LinkedIn presence generated consistent interest. The challenge was converting that interest into predictable revenue through a structured system that could scale.

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The strategic challenge: build complete sales infrastructure from scratch for an explanation-heavy service requiring sophisticated selling. This meant developing everything from pipeline generation through structured closing methodology while simultaneously handling existing clients and content production. They needed to transform from reactive "hope marketing" to proactive revenue generation.

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The tactical challenge: their sophisticated B2B buyers (agency founders, service company leaders) required professional sales approach that built trust and demonstrated expertise. Their current ad-hoc approach undermined credibility and left money on the table. With only 4-5 monthly opportunities and close rates below 10%, they couldn't afford to keep losing deals due to poor process.

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What made this uniquely difficult: they needed the full spectrum—pipeline generation, qualification frameworks, call structures, closing methodology, and CRM infrastructure. Most agencies have some pieces in place. WE GO BEYOND was starting from zero across the entire sales function while trying to maintain existing client delivery

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THE SOLUTION

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Phase 1: Pipeline Generation & Foundations
Identified Pipeline & Missing Foundations as core constraints. Started by implementing an outbound motion to create predictable pipeline independent of Inbound. Built targeted outreach system focused on their core ICP: agency founders and B2B service company leaders. This immediately increased qualified opportunity flow and gave them ability to be selective about ideal customers rather than accepting anyone who showed interest. 

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Phase 2: Advanced Sales Process Build
Developed complete documented advanced sales process from discovery through closing. Created two-call structure: Discovery call focused on qualification and determining if prospect is right fit, followed by structured closing call. Built comprehensive scripts for each stage including qualification frameworks, service pitch structure, and objection handling protocols.

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Implemented full CRM setup with clear pipeline stages, opportunity tracking, and visibility into sales metrics. Established pipeline management discipline and hygiene standards. Conducted regular coaching sessions analyzing actual call recordings with specific tactical feedback on what worked and what needed adjustment.

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Phase 3: Execution & Optimization
Transitioned team to executing documented methodology consistently. Established rhythm of call reviews, pipeline check-ins, and continuous improvement based on real data. Built capability to identify biggest blockers in sales process and focus effort on highest-leverage improvements rather than random optimizations. Created clarity on exactly what actions generate pipeline and convert to customers.

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KEY RESULTS ACHIEVED

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